Under the accidental factors of the new crown epidemic, the industry itself is also undergoing profound changes, and the quality competition of consumer projection products will be the focus of the future.
At present, the domestic epidemic has entered a relatively stable state, and its impact is gradually diminishing. However, the global situation is still severe. Looking back at the epidemic that lasted for several months, it has not only brought many impacts on people’s daily consumption, but also affected the subsequent production capacity of various industries. The blow is also huge.
Also because of the epidemic, people spend more time at home. Research shows that during the epidemic, consumer online entertainment activities have increased dramatically, especially in games and online videos. Projection is also meeting the demand for film and television, and will appear in January and February 2020. With double-digit year-on-year growth, the size of the projection market has continued to grow in recent years, excluding the impact of the epidemic.
Looking back on 2019
Projector online retail monitoring data shows that in 2019, the online market projection sales reached 3.85 million units, with a sales volume of 7.5 billion yuan. The size of the market is still growing, and sales promotion nodes have a greater impact on sales.
The projector market can grow rapidly in just a few years. The home market represented by smart projection is undoubtedly the main force. The technical level, LED light source and product intelligence upgrades make the use of home projection easier and the user experience has a lot Promote. At the content level, the popularity of high-quality content sources has been accelerated and continuously upgraded, stimulating the field of the audition market to be more diverse, and people’s requirements and demands for the audition experience have continued to increase. At the market level, those born in the 80s, 90s and 00s have gradually become the main consumer groups, with more avant-garde family consumption concepts and more active attempts at high-tech products. At the same time, the price positioning of household consumer projection products is more affordable, and many factors have jointly promoted the continuous growth of the online projection market.
As an audio-visual product, the brightness and resolution of the projector are the two most important parameters. The resolution determines whether the details of the picture can be resolved, that is, the clarity of the picture, and the brightness determines whether these pixel details can be presented. It’s visibility.
From a product perspective, these two indicators must be as high as possible. However, most electronic consumer products have relatively complex technologies. Consumers usually can only judge the function of the product through the various parameters marked in the promotion. At present, the brightness standards on the market are not uniform (such as ANSI lumens, ISO lumens, light source brightness, etc.). Some businesses often use higher values in their promotion. Therefore, it is difficult for consumers to judge products only by the size of the number. The actual brightness and display effect. In addition, the actual effect of resolution also needs to consider factors other than the chip and other values. Taking 1080P smart projection as an example, there is a difference between algorithm enhancement and actual physical pixels (the chip is 0.33’DMD or 0.47’DMD).
In the home viewing experience, the main feature of projection is the large screen, and the basic technical requirements of large screens are reflected in high brightness. It is not an exaggeration to say that buying a projection means buying brightness. Therefore, improving brightness is an important direction for technological upgrading and development. One.
With the help of various algorithms and intelligent systems, the current home projectors are advancing with the concept of “screenless TV”. Most consumers still have a curious attitude to experience projection products. However, with the upcoming 5G tide, high-quality content will become more popular, and the image performance of LCD screens and laser TVs will be even better. The online market is dominated by LED projections. In this area, there has been a lack of innovation for many years, coupled with poor brightness performance. Overall, the configuration of projection products needs more upgrades.