If a micro projector is defined, it includes three categories: handheld projectors, handheld projectors, and embedded projectors. In terms of technical features, first, the micro-projector weighs less than 452g (approximately equal to 1 pound), the brightness is less than 100 lumens, and it is compact and can be carried around; secondly, the micro-projector generally uses a new type of solid-state light source such as LED or laser. Low, no need for special cooling fan, can realize instant switch on and off, and can use battery power supply. Micro projectors are considered to be the future hope of projection. With the development of professional, commercial and home application markets slowing down, projection technology needs to rely on the development of new markets to enhance its market position in the display field.
Analysis of the driving force for the development of the micro projector market
The high hopes for micro projectors are mainly due to the following three aspects. First, the market prospects are broad. Consumers are accustomed to large-screen and high-definition displays. Mobile video equipment is difficult to achieve. Micro projectors are the “partners” of mobile devices. , Has a small size, or is directly built into mobile video equipment, all in order to create a better display effect. According to data, there are currently billions of mobile phones, portable video devices, and handheld entertainment terminals in the world. One or one in ten thousand users choose a micro projector, so this is also a shocking sales figure.
Secondly, the development of micro-projector technology can be described as rapid. Consumers are full of confidence in its future application effects. Two years ago, micro-projectors were still monochromatic and the picture was rough; now, the brightness of micro-projectors can be high. At 100 lumens, the picture is clearer, and the color is greatly improved. The embedded micro projector can now be well integrated into the mobile phone without being obtrusive. The next generation of micro-projection products bring greater expectations to consumers.
Micro projectors perform well in terms of market segmentation. The design idea of micro projectors is relatively simple, that is, large-screen display support products for mobile devices, whether stand-alone or embedded, this is the idea. However, with the continuous development of technology and design, more personalized and targeted products have emerged, such as cartoon-shaped mini projectors designed for children’s entertainment, products with built-in flash memory and playback systems, and products designed for fashion The products manufactured by iPhone) have different customized designs according to different needs in appearance, and also have many personalized styles in terms of function and performance. This development model conforms to the “Long Tail Theory”, which binds the micro-projector to different application environments and needs, and consolidates the foundation for development.
Analysis of the driving force for the development of the micro projector market
According to the forecast of PMA, a market research organization, the emerging consumer projection product market dominated by personal mobility (including game/personal projectors, mobile projectors, toy projectors, etc.) will rise rapidly in recent years and will grow by 40 in 4 years. Times, by 2011, the global sales of game/personal projectors will exceed 1 million units, and this is basically the world of micro-projection. If the micro-projection technology is truly mature to help these mobile devices realize large-screen displays, then the popularization speed and market share of projection technology will increase by orders of magnitude.
