The “consumption trap” must have been encountered by most people. The product details are described in a mess. I bought it and took a look at it. It turned out that the “pictures are for reference only”. Especially in the field of 3C digital products, such problems are particularly serious.
In recent years, under the dual stimulation of the upgrading of social consumption and the popularization of technology, more and more families have begun to contact projection products, and the projection industry has therefore ushered in explosive growth. This rapid development has also brought unavoidable drawbacks. Industry standards cannot keep up with the pace of product development, and product quality is uneven.
According to Tete’s understanding, problems such as false brightness, false high resolution, and playing with word games are already commonplace in the industry. Many manufacturers spend heavily on advertising to “brainwash people” and make consumers believe in these parameters. . There are also some well-known brands. Some businesses that cannot afford it can only “cater to the market” to survive.
For example, “bulb brightness 10800, light source brightness 3000”, its real brightness (that is, ANSI lumens) is much lower than these values, “support 1080P video” means that 1080P video can be played normally, but the physical resolution may only be 720P or even lower , “Support for HDR” turned out to be only processor support, and the projection screen has hardly improved… It is this “high configuration and low price” propaganda method that gives consumers the illusion of “excellent value for money”, step by step towards merchants Good “pit”.
Many consumers find that they are fooled, or find the return process cumbersome or do not know how to protect their rights. They usually choose to use it. “Buy it all” has become the best reason for self-comfort. Many businesses have also captured the consumer’s psychology and “compensated” consumers by means of cashbacks and free gifts. Judging from the projection sales of major e-commerce platforms, the projection sales of certain virtual standard parameters are more than those of regular brands.
At present, the projection industry still lacks a unified industry standard. Each brand can be both referees and athletes. The householdization and popularization of projectors are undoubtedly good for people’s living standards. Projector vendors must be good judges. Just and don’t forget fair competition, so that you can show your demeanor on the market.
Therefore, consumers should also actively understand product-related knowledge before purchasing products. We are buying results, not cold numbers.